Click Here Publishing’s CEO was mentioned in an article in the March issue of the Baton Rouge Business Report. The article was about email best practices, here is a small sample: “Not understanding the audience you are attempting to communicate with, and not having a clear and properly structured message, are two of the biggest pitfalls to avoid when considering an email marketing campaign. It’s critical that you first identify the audience that you are targeting, and then tailor your message to encourage your recipients to take the action you desire. If the email is a simple announcement, it’s usually best to keep it short and succinct. If you are advertising a product or service, include a clear, bold “call to action” telling the recipient what you want them to do.
However, the biggest mistake—and often the most commonly overlooked—is not accounting for the destination website to which your email recipients are often directed. The appearance and messaging of that “landing page” is equally as important as the email itself. The landing page is often where the desired “conversion” occurs. Simply put, a conversion is the outcome you were seeking. That outcome could be a product purchased, a form completed, a video watched, or a phone call made.
You can view the entire article here –