Search Engine Optimization (SEO) is a major component of an automotive website’s success. Automotive SEO provides your dealership with an advantage over the competition, making it a crucial element in any digital marketing strategy. Dealerships can try to purchase more air time or ad space to compete with other dealers in an attempt to reach their ideal target market; But with a designated SEO strategy, dealerships are increasing the likelihood that they will be found by their target consumers, consumers that are actually in the market for a new or used vehicle and are searching for those targeted keyword terms during the research process.
As experts in automotive SEO, our team at Click Here Publishing understands that not only must your website be functioning properly, easy to navigate, and up-to-date, but that it must also must optimized for search engines in order to rank better organically. The optimization process strives to get your website to the top of the list when a potential client searches those keyword terms in the search engines.
As a Premier Google Partner, Click Here Publishing has long been at the forefront of automotive SEO. With over 20 years of experience in the digital sphere, the Google-Certified SEO experts at Click Here Publishing stay current with the latest best practices and search engine insights to analyze and enhance each client’s digital presence.
Our Expert SEO Strategy Includes:
1. Authority Citation Optimization- A local citation is any online mention of the name, address, and phone number for a local business. These can occur in directories, websites, apps, and social platforms. Our SEO analysts regularly monitor your dealership’s main local citations, ensuring there is no incorrect information or duplicate accounts negatively affecting your digital presence, as well as look for opportunities to optimize citations with offers or additional content.
2. User Experience – Our SEO team regularly audits your site on multiple devices for customer experience, ensuring that your overall site functions well, loads pages and forms quickly, and the elements and buttons on the page are aesthetically pleasing, keeping customers on the site longer and converting.
3. Content Optimization- Content is a key part of any successful SEO strategy. Our team will optimize your site with on-site content that includes targeted keywords and and long-tail search terms in order to garner more organic traffic to your site and increase your page rankings.
4. Technical SEO – Technical SEO refers to an aspect of SEO that is focused on how well search engine spiders are able to crawl your site and index all of the content on your site. Our technical SEO efforts aim to maximize site usability, indexing, and search engine crawling.
Our automotive SEO experts at Click Here Publishing create customized SEO strategies geared towards the needs of each client, because each client is different and has different objectives. Our automotive SEO strategies aim to enhance your overall organic digital presence and increase your ROI. Our various SEO techniques are thorough and extensive, each element coming together to drive more customers with intent to your site and generate leads.