You Can’t Manage What You Can’t Measure
Do you record your business calls for quality control? How about track the actual source of your calls (ex; calls from Google vs. calls from Bing)? Did you even know this was possible, as well as, affordable?
Click Here Publishing is an expert in online marketing, including tracking visitor behavior and lead sourcing. We have a variety of products that allow you to track where your online visitors are coming from and what events (ex; call or email) they are engaging in. You can’t manage what you can’t measure – and that includes phone calls.
Call Tracking & Sourcing
We manage hundreds-of-thousands of dollars a month in online marketing spend. One of our favorite metrics to measure is phone calls. We have a call tracking product that we can install on your website. When a visitor is online we can track that the visitor clicked onto your site from Google and then called your business. But it doesn’t stop there. We also record the entire phone call and email it to you. We store all this data in a client dashboard that allows you to view call volume each month and also go back and review/play recorded calls for your staff. This is an incredibly value tool for business owners to help understand how your customers are finding you and also to manage the quality control of staff that are answering the phone. Some clients even use our product as a training tool for phone staff.
Why Track the Source
Many of our clients spend $2,000 – $5,000 a month on pay-per-click advertising which lists them on the top of the search engines. However, what if you spent $1,000 on Google and $1,000 on Bing. Both generated 1,000 clicks. But, the listings on Google generated 50 calls and Bing generated 10 calls. What would you do then? Is that data valuable to you? Would you adjust your budgets accordingly? — Of course you would!
Can You Afford It?
In reality you can’t afford not to track these metrics and the cost can be as low as $25/month (including reporting and recordings). The value of understanding where to place your marketing dollars is priceless. Some of our clients are generating calls at an average cost per lead of $1.00. Did they know this before the tracking? Of course not, but now they understand where to advertise if they want their phone to ring.
If you think call tracking is important to you, call one of our online marketing experts today at 225.383.0333.