One thing that needs to be top of mind for any company marketing online is the movement of search volume within the top Search Engines. Did you know that Bing powers Yahoo’s organic search results? It has also continued its growth for the 2nd straight month. At 15.3 percent of Internet searches, Bing grabbed its highest search engine share since launching in 2009. Bing became the number two U.S. search engine in the U.S. when it surpassed Yahoo for the first time in December 2011. Have you seen Bing on your smartphone and also integrated into many TV’s that are being produced. If not – you should!
Google’s dominance, 65.5 percent of the search engine market, February 2012. The record for Google was 66.6 percent back at the end of 2010.
With the weekly assault of Search Engine updates we online marketers are having to work by day and research by night just to keep up with the latest changes. Any company that is currently marketing on the web should consider an immediate “audit” of their global online strategy. A balance of Social, Organic SEO, and even Paid Search should strongly be considered.
The advantage that we have in regards to SEO at Click Here Publishing is the number of clients we touch each month. From automotive to major ecommerce companies to mom-n-pop businesses we can see the “overall impact” of changes in SEO across different modalities. This is critical when we consult our clients’ and construct long-term strategies to grow their online business & traffic.